There is in me something highly resistant to self-promotion and marketing. For years, I have been comfortable—to a fault—with anonymity for myself and with a low profile for my company. It took me years to move from a plain black and white business card to one that had two colors. Most of my company’s business proposals have been simple one page black and white letters. The user-interface for our software and the format of our software manuals have been as unflashy and monochromatic as possible. We have not produced fancy marketing material to sell our products and services. I do not wear a suit and tie to a demonstration. In somewhat the same vein, my humor tends toward self-deprecation. I have wanted success to come from the substance of our work, not from our presentation skills. And it has.